Are you a giver or a taker in business?
Are you a giver or a taker in business? Being a giver can have real benefits that lead to bigger profits and happier clients. Let’s take a look at the benefits of being a giver and how you can harness this trait to create a successful company.
How to tell if you’re a giver
If you are a taker when it comes to business, then your ethos will be all about what someone can do for you. You may be overly focused on sales and only concerned with convincing someone to buy your product or service. You feel you have to get in their first selling your wares to anyone you meet to ensure that you get the profit needed for a successful enterprise.
However, if you are a giver, then you will be thinking about what you can do for others. You see real benefit in finding ways to help others, even when there is no benefit to you. When you meet someone for the first time you are interested to hear their story, learn about their challenges. You may have a product that could really help them, but if not, the chances are you may not even mention it. You only choose to ‘sell’ your services to someone if you can see that it would make a real difference in their lives and is relatable to the issues they are currently facing.
Giving takes up so much time
You may be a giver at heart but are not acting on your innate desire to make the world a better place as you feel it would take up so much time. Time is precious as a business owner, so consider the 5-minute favour.
Small actions can have a large value in other people’s lives. For example, you could:
Introduce two people who could really benefit from each other
Recognise someone in your organisation for their hard work
Refer a person to a company you have used before that would help them resolve their problem, i.e. electrician, florist, web designer etc.
Share a piece of advice or link to an interesting article
There are many ways in business to give something of value to another person that does not take up much of your time. However, the value that the receiver experiences far outweighs the time you spent helping.
Being a giver is really about your values and intentions. We can all be superficially nice, however, being a giver is really at the core of who you are.
If you are a person that believes we should all be working for the betterment of others, then build your business around those values. Consider how your business can help your customers, not just what the profit may be.
When you start to focus on how you are improving the lives of others and possibly even the world, then you will find it much easier to create a successful company.
You will know precisely how to market to your audience, without them feeling like they are being sold to. Your customers will fell cared for and like you understand them, engendering brand loyalty and recommendations. Other business owners will recognise your ethos, offering respect and wanting to collaborate to create innovative new offerings.
This has the potential to then lead to more sales and significant profits just by meeting the needs of your customer. Giving priority to their experience and improving their lives.
Don’t burn out
Being a giver can often lead to burn out. One way to avoid this is to ask for help. In business this may be finding a good PA to help you manage your day to day commitments, it could be outsourcing a sector of your organisation to gain efficiency, or it could be seeking mentorship.
One thing many givers need to learn is that it is ok to receive. If you are a genuine person who enjoys helping people, then the chances are others will want to return the favour. Let them.
Creating space to relax and get away from your business is also key. Work-life balance is a topic we often hear talked about, and that’s because it is crucial to our wellbeing. Learning to switch off and enjoy life outside of your business is a skill that when mastered will not only benefit you personally. You will also feel more energised to tackle your business head on too. You can get tips on how to easily start creating a better work-life balance today on our blog.
Success is about contribution
Many people measure success by the size of their house or how much their latest car cost, whether they go on holiday each year, or the school they send their kids to.
However, what if success is actually about contribution. Your success is found in helping others to succeed. When you start to think of it in this way, you can also begin to shift what your focus in life will be. Rather than your day to day struggle being about self-preservation, your goal becomes making each day a nicer experience for the people you interact with, including your clients.
If you hang your success on material things, then you will spend a lot of life feeling disappointed. Centring your success around how to serve others, through the type of business you run as well as in other ways, means that you will feel success every day. Every transaction you make will reflect a person whose life you have improved. Changing your focus and becoming a giver in business may sound counter-intuitive to financial reward, but it has the potential to revolutionise the way you do business for the better.
MRA help individuals, businesses and families achieve the best quality of life they can with the resources they have. MRA specialise in corporate solutions, cash-flow analysis, taxation, debt management, savings and investments, lifestyle planning and much more.
Business Consultants based in East Sussex we service clients across the South East, Sussex and Kent, including smaller towns such as Ashford, Battle, Bexhill, Bodiam, Brighton & Hove, Cranbrook, Crowborough, Eastbourne, Hailsham, Hastings, Heathfield, Herstmonceux, Lewes, Mayfield, Newhaven, Rye, Seaford, Sevenoaks, Tenterden, Tonbridge and Tunbridge Wells.